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Marketing Golf: The Meta-Manual for Golf Club Managers

Marketing Golf - Book Cover

Marketing Golf: The Meta-Manual for Golf Club Managers

“…reflects the rapidly changing marketing environment brought about by 3rd Millennium technology.”

Marketing Golf: The Meta-Manual for Golf Club Managers follows the very successful Meta-Marketing for Canadian Golf Clubs. This text is chock full of practical marketing information and strategies that golf managers can use immediately to improve public and media relations and club revenues.

Written by Steve Bareham, a long-time instructor of golf marketing courses at Selkirk College, this new edition is an invaluable resource for all club managers, golf professionals, and students of golf operations management. For education instructors and golf managers wishing to undertake staff development sessions, each chapter of the text is accompanied by high impact PowerPoint shows.

What the text contains:

  •  socio-economic trends that promise to impact the golf industry
  • a full range of potent marketing concepts that every club can use
  • marketing research approaches that clubs can implement without turning to outside consultants
  • complete details on the strategic planning process, including sample components customized to the golf industry
  • how to plan and implement a total quality service program
  • how to boost sales skills of staff to increase revenues
  • marketing and technology: how to capitalize on the new social networking phenomenon
  • creating effective advertisements and promotions
  • the news media and how to maximize media relations and public relations
  • how to conduct a marketing audit to assess and improve your existing program
  • setting appropriate marketing budgets that promise real ROI
  • high impact menu copy writing
  • dozens of ideas about how to expand a club’s revenue base

This text is also the key resource for the Golf Marketing online course offered through Selkirk College as part of its Golf Club Operations Online (GCOOL) Certificate Program. Visit www.selkirk.ca/ht/golf

About the author

Steve Bareham has taught marketing courses at Selkirk College since 1992. Prior to that, he was director of marketing and communications for the B.C. School Trustees Association and EduServ Inc., assistant director of the Public Affairs Department at Simon Fraser University, and information supervisor for TransAlta Utilities. He has also worked as an editor for the Ottawa Citizen, Vancouver Province, Lethbridge Herald, and Nelson Daily News. He has written eight books to date through publishers such as HarperCollins and McGraw-Hill Ryerson.

Testimonials

“...educational, versatile and comprehensive; ...motivated me to take another look at what we are doing and it inspired me to sit down with our leadership team and further discuss customer service and additional (more relevant) marketing strategies. ...a further reminder of the importance of keeping with the times and how rapidly things are evolving. Despite thinking you are current with technology, customer service or marketing, the evolution of these things are occurring arguably faster than ever with the www, requiring successful operations and people to work even harder and smarter to keep up. In a nutshell, your book stimulated a ton of thoughts and ideas. I felt as though I learned more in a handful of chapters than at multiple golf industry conferences. I thoroughly enjoyed the examples you used in all the chapters...interesting and valuable to read the customer service philosophies of companies like the Ritz Carlton. Your book is as current as it gets....”

Darren Robinson, General Manager, Kananaskis Country Golf Course

“The material is both relevant and timely. A majority of private clubs in North America, in order to survive, must become more conversant in marketing strategies and planning. Further, I would suggest that many must first become aware of the fact that they need to market to survive. I have been totally engaged in the need to market our club for the past seven years (including taking courses and reading many books on the topic) and your book is now a must read for me. I will also insist that our Membership Director and other management staff read the text. I think you've hit a home run..."

Mike Pierce, General Manager, Pitt Meadows Golf Club

To Order

Email: bookstore@selkirk.ca

Telephone the Selkirk College Bookshop: 1-250-365-1281, or toll free @ 1-888-953-1133 (Ext. 281).

Payment can be made by Visa or Mastercard or by purchase order number.

  1. Retail $69.95 per copy
  2. 20% wholesale discount is available to bookstores or for bulk purchases of 10 or more copies ($55.96)

ISBN 976-1-894529-47-1: Copyright 2008 by Steve Bareham and Selkirk College

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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