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Golf Tournament and Event Planning

Tournaments-coverGolf Tournament & Special Event Planning


Written by Alec Macdonald, a long-time CPGA member, former UBC Golf Club coach, and now head of a marketing firm, this book is replete with practical ideas, tactics, and strategies to help plan and deliver successful tournaments, special events, golf programs, and other activities. Add value to your organization’s services, increase participation rates, generate more revenue and raise your club’s profile. The book's contents include:

  • The comprehensive golf program
  • The comprehensive golf program as a marketing tool
  • The financial impact of a comprehensive golf program
  • The junior golf development program
  • Organizing a junior golf development program
  • Junior golf development financing options
  • Organizing a members' golf development program
  • Handicap system applications
  • The fixture list and in-house promotion
  • The tournament/event budget
  • Sponsor solicitation
  • Sponsorship packages
  • The corporate golf market
  • Corporate client service expectations
  • The corporate golf outing marketing plan
  • Applying the rules of golf
  • Tournament set-up and course marking
  • Tournament formats, scoring, and starting procedures
  • Showcase events
  • Key roles associated with showcase events
  • Media promotions
  • Hosting a major tournament 

To Order


Telephone the Selkirk College Bookshop: 1-250-365-1281, or toll free @ 1-888-953-1133 (Ext. 281).

Payment can be made by Visa or Mastercard or by purchase order number.

  • Retail $69.95 per copy
  • 20% wholesale discount is available to bookstores or for bulk purchases of 10 or more copies ($55.96)


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