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Golf Shop Operations

Golf Shop Operations-coverGolf Shop Operations



This is a comprehensive guide to the efficient, effective and profitable operation of a golf shop, an extremely important revenue center and marketing tool that can build membership and enhance the reputation of a golf club. Its author, Alec Macdonald, is a long-time CPGA member, former coach of the University of B.C. Golf Club, and now head of a golf and corporate marketing firm.

The book's contents include:

  • Golf and the golf club
  • Organizational elements of the golf shop
  • Services offered by the golf professional
  • Staffing requirements and schedules
  • Job descriptions
  • Staff training and benefits programs
  • Golf shop security
  • Maximizing rounds and revenue
  • Group coordination
  • Course control strategies
  • Tournament organization
  • The practice/teaching facility
  • Requirements of the practice/teaching facility
  • Risk management and security
  • Golf car fleet maintenance
  • Golf car fleet operations
  • Golf shop floor plan layout and design
  • The behind-the-counter layout
  • Back shop management
  • Back shop income opportunities
  • Selecting industry suppliers
  • Local market analysis
  • Developing a sales projection
  • Developing an effective buying plan
  • The inventory management and control program
  • Merchandising themes and customer service facilities    

To Order


Telephone the Selkirk College Bookshop: 1-250-365-1281, or toll free @ 1-888-953-1133 (Ext. 281).

Payment can be made by Visa or Mastercard or by purchase order number.

  • Retail $69.95 per copy
  • 20% wholesale discount is available to bookstores or for bulk purchases of 10 or more copies ($55.96)

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