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Books

Selkirk College researches and produces titles for golf managers and for students of golf management. The purpose of our publishing endeavors is to contribute to intellectual advancement and business success by making available information that is of value to the golf/business community and to people studying for roles in that community. Titles are updated regularly to remain in lockstep with innovations. (NOTE: These titles are also available through the National Golf Club Owners Association and the Canadian Society of Club Managers who partner with Selkirk College to make such information available to their members.)

MANAGEMENT TITLES: written by veteran managers in the golf industry, this collection of books helps golf managers achieve results more quickly and more easily. Practical, insightful, and guaranteed effective. The books include:

  1. Marketing Golf: The Meta-Manual for Golf Club Managers
  2. Golf Club Administration
  3. Golf Shop Operations
  4. Human Resources for Golf Clubs
  5. Tournament and Special Event Planning

TEXTBOOKS: today’s adult learners want information that is understandable and practical, and that’s what Selkirk texts are. The textbooks are employed by several sister colleges across Canada, and, of course, are used in our online courses for the Golf Club Operations Online Certificate Program: http://www.selkirk.ca/programs/ht/golf/

HELPFUL PRESENTATION AIDS: with bulk purchases by organizations, and with orders from colleges for instructional use, we also offer highly interactive and attractive PowerPoint presentations that give educators and golf managers important, instant learning aids that greatly enhance professional development and academic settings.

To Order

Email: bookstore@selkirk.ca

Telephone the Selkirk College Bookshop: 1-250-365-1281, or toll free @ 1-888-953-1133 (Ext. 281).

Payment can be made by Visa or Mastercard or by purchase order number.

For more information about the golf management books currently in the series, follow the links below:

Marketing Golf - Book CoverMarketing Golf: The Meta-Manual for Golf Club Managers

This text follows the very successful Meta-Marketing for Canadian Golf Clubs and is chock full of practical marketing information and strategies that golf managers can use immediately to improve public and media relations and club revenues.

Written by Steve Bareham, a long-time instructor of golf marketing courses at Selkirk College, this new edition is an invaluable resource for all club managers, golf professionals, and students of golf operations management. For education instructors and golf managers wishing to undertake staff development sessions, each chapter of the text is accompanied by high impact PowerPoint shows.

More about Marketing Golf: The Meta-Manual for Golf Club Managers...

Golf Club Admin-coverGolf Club Administration 

Written by veteran golf club managers, David Loan, Ken Oleschuk, and Mitch Regiec (former club manager at Breezy Bend GCC and Niakwa Country Club, this book offers proven content for golf executives:

“This amazing resource has helped me tremendously to maximize revenue opportunities and to improve day-to-day operations. I constantly find myself referencing the book, looking for ways to improve our current standards and procedures.”  — Devon Leche, former Sales and Events Coordinator, Mayfair Lakes Golf and Country Club

 

 

More about Golf Club Administration...

Tournaments-coverGolf Tournament and Event Planning 

Written by Alec Macdonald, a long-time CPGA member, former UBC Golf Club coach, and now head of a marketing firm, this book is replete with practical ideas, tactics, and strategies to help plan and deliver successful tournaments, special events, golf programs, and other activities. Add value to your organization’s services, increase participation rates, generate more revenue and raise your club’s profile.

If you have new staff involved in tournament and event planning, or even if you have experienced staff who may benefit from new ideas, this book offers detailed processes and planning tools.

More about Golf Tournament and Event Planning... 

Golf Shop Operations-coverGolf Shop Operations

 

 

This is a comprehensive guide to the efficient, effective and profitable operation of a golf shop, an extremely important revenue center and marketing tool that can build membership and enhance the reputation of a golf club. Its author, Alec Macdonald, is a long-time CPGA member, former coach of the University of B.C. Golf Club, and now head of a golf and corporate marketing firm.

For more about Golf Shop Operations...

 

 

Human Resources-coverHuman Resources for Golf Clubs

Human Resource Management (HRM) is often perceived as a costly luxury for businesses, but just the opposite can be true. A well planned HRM program tailored to organization and staff needs does not require a costly investment, and rather than being a drain on fiscal resources, a well planned and implemented HRM system can actually improve an organization’s fiscal bottom line. 

For more about Human Resources for Golf Clubs... 

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