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22 Social Media Options

Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. The trick, of course, is to keep current with what’s out there…and there’s a lot! Here are 22 social networking innovations to consider.

Although social media platforms offer their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ Local and Pinterest Promoted Pins, to name a few — social media marketing solutions streamline the process while helping businesses avoid alienating followers. Constantly pushing advertisements and sales copies no longer works on today's increasingly social-media-savvy consumers, which means businesses need to take on a more strategic, relationship-building approach. Here are 19 social media marketing solutions to help you get there.

1. Engagor — Real-time customer engagement platform

One of the reasons social media is effective for marketing is that it gives brands and businesses the ability to interact and engage with more people — all with just a few clicks of a mouse. Engagor is a comprehensive platform that helps you better engage with your customers in real time. It helps you monitor conversations about your brand and products (as well as your competitors and your industry in general) across all major social networks, news websites, blogs and forums. Engagor also simplifies keeping track of all your conversations, with features like scheduling, canned responses and workflow automation. The platform also has its own analytics and reporting features, which show you your audience's demographics, who your fans and influencers are, and more. Additionally, it offers real-time collaboration tools to make teamwork simpler among social media managers. Engagor comes in three different price points: basic ($500 per month), professional ($1,500), and enterprise ($3,000) and each version offers a free trial.

See 21 more ideas:

http://www.businessnewsdaily.com/5782-social-media-marketing.html

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