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Footjoy to launch performance apparel line

 FootJoy, the leading shoe, glove, sock and outerwear brand in golf, announces its plan to enter the full line golf apparel business. With shipments beginning in January, 2012, FootJoy will feature a complete range of men’s golf apparel comprised of performance fabrics to complement the existing line of advanced outerwear.

The line will begin with a core range of essential performance offerings that will be in-stock from season to season. This assortment will be supplemented by multiple colour story collections for the Spring and Fall that feature contemporary colours and patterns in a variety of styles and performance fabrics. The design focus will be on one sport – golf, which is FootJoy’s sole passion.

“Following our success in the outerwear category, including the recently launched and highly popular layering system, the time has come for FootJoy to enter the full line men’s golf apparel business,” said Andy Jones, Vice President, Gloves/Accessories/Apparel, Worldwide.  “This strategic initiative has been carefully considered for several years and is supported by an extremely sophisticated and comprehensive study of the golf apparel category.”

FootJoy entered the golf outerwear category in 1997 with the launch of DryJoys rain wear.  Through constant innovation in construction and material science, the range set the standard for performance in inclement conditions and now leads the category in the United States.  Introduced last year, the layering system was developed to meet the specific needs of golfers who demand comfortable performance apparel that regulates body temperature and adapts to changing weather conditions. Comprised of garments designed for wet, windy, cold and warm conditions, the system allows players to ‘Layer Up’, consistent with FootJoy’s mantra: Make Every Day Playable.

http://www.footjoy.ca/blog/Default.asp?bid=242

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