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The art of visual merchandising

Visual merchandising in golf shops is a relatively new field where the goal is to create captivating window and floor displays. Research supports the contention that effective visual merchandising can dramatically increase sales revenue.

Why? Because selling a product falls short unless you communicate an image that strikes a positive chord with prospective buyers. Your displays ARE the face of the brands you carry. This face, combined with well trained sales staff, make shopping an enjoying and fruitful experience for customers. Visual merchandising is the art of presentation that educates customers, that creates desire, and that augments the selling process.

Effective retail should focus on the critical aspects of visual merchandising: graphics, signage, display units, lighting, colors, textures, etc.

Read the entire article on the art of visual merchandising here:

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