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Outdoor areas can boost club business

Outdoor wedding at golf clubWhen Eagle Oaks Golf and Country Club in Farmingdale, N.J., redesigned its clubhouse several years ago, a primary goal was to boost event business. and this certainly came to pass with its new 60,000-sq. ft. building that can host 500, but there’s more to the story.

Just steps away from the main ballroom and wrap-around patio, the outdoor Wedding Garden has quickly become one of the most valuable pieces of the club’s event business. “The appeal of the outdoor Wedding Garden is a big selling point for people booking an event,” says Jim O’Neill, Banquet Sales Manager.

With members and guests at clubs and resorts nationwide now increasing their demands for outdoor options, the value of these spaces continues to soar. But it takes more than run-of-the-mill patio space to provide what the market is now looking for. To become coveted and functional spaces, today’s outdoor venues must find innovative ways to blend the comforts of indoors with the expanded, more open appeal of outdoor settings.

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