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Expand and diversify your revenue base

massageBy GMNET staff

In most instances, marketing is pursued to attract customers who are willing to pay for products or services. Given this reality, it's incumbent that golf club managers assemble a comprehensive list of current revenue generators for ongoing analysis.

Just as importantly, though, is the need to routinely consider new revenue opportunities. Once a good idea comes to the fore, research can be done to ensure that the products or services contemplated are, in fact, in demand and that people will pay the needed price often enough to produce profits.

Such a broadening of the revenue base is important as competition stiffens and as operating costs escalate. How many revenue sources can you add to the list that follows?

(NOTE: Clearly, not every golf club offers the entire range of service and product offerings listed, but each should be considered and systematically analyzed and researched for its appropriateness and profit potential.)

 

  • clubhouse food liquor sales
  • time-share memberships
  • golf shop merchandise
  • special events catering
  • equipment rentals
  • space rental for events
  • conventions
  • sponsorships
  • fitness centre
  • spa
  • tennis courts
  • swimming pools
  • parking
  • daily green fees
  • driving range fees
  • proshop technical and repair services
  • proshop lessons
  • locker rentals
  • motorized car and pullcart rentals
  • tournaments
  • cross-country skiing, skating, sledding
  • fund-raising events
  • indoor racquet sports
  • child care (and lessons for youngsters)
  • licensed beverage carts
  • sell ad space on driving range panels and markers
  • postcards
  • instructional videos
  • contract sharpening of equipment
  • sell sod and turf
  • club and cart storage fees
  • virtual range
  • food and beverage at driving range
  • vending machines
  • RV space rentals
  • A/V rentals for people who need meeting space
  • automated teller onsite
  • video conferencing facility
  • rental car wash service
  • rent banner space on golf carts
  • hole cup ads
  • bingo or game nights
  • club branded calendar to sell
  • flea market adjacent to clubhouse (sell food and space)
  • Christmas crafts sale in clubhouse (rent space to local artisans and sell golf shop merchandise)
  • Christmas sale of golf shop items from kiosk at local mall host business breakfasts, luncheons, etc. with guest speakers
  • rent space for service club and community group meetings
  • rent office space if you have extra rooms
  • sell ads on table top menu holders
  • fashion shows [men and women] to enhance F&B revenues fund raisers, i.e. Society for Prevention of Cruelty to Animals [SPCA]
  • clothing alterations, i.e. pant cuffs, etc.
  • dry cleaning
  • sun tan beds and massages
  • annual raffles for TVs, club sets, etc.
  • hole-in-one insurance (promotes beverage sales)
  • power caddy storage and caddy fees trail fees

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